Lloyds Bank

Lloyds – TSB – Rebranding

The move to drop TSB from the commercial bank’s branding within its network of 1,300 branches in England and Wales was supported through poster in branch. A vast amount of collateral accompanied this and I had the opportunity of working on everything ranging from branch point-of-sale to corporate reports, bidding documents , packaging and display banners. This campaign required meticulous attention to detail, abiding to the strict Lloyds Bank guidelines.